Services / SEO
SEO.
Earn the ranking. Keep it.
Search engine optimization — making your website show up when people search for what you do. Not the ads at the top. The actual results underneath. The ones people trust more and click more often.
Most businesses have a website. Most of those websites aren't working as hard as they could be. They were built to look nice — not to get found. The structure is off, the content doesn't match what people are searching for, and the technical details that search engines care about were never addressed.
That's not a failure of design. It's just a different skill set. SEO sits at the intersection of content, technical architecture, and understanding how people actually search. It's not magic and it's not a checkbox — it's ongoing, deliberate work that compounds over time.
I've been doing this across e-commerce, service businesses, and content-driven sites for over a decade. The work covers the full picture — from what Google's crawlers see when they visit your site to what a customer in Lexington sees when they type a question into their phone.
What's included
Technical
- —Full technical site audit
- —Site architecture and crawlability review
- —Core Web Vitals and page speed optimization
- —Schema markup and structured data implementation
Content
- —Keyword research and search intent analysis
- —Content strategy and editorial planning
- —On-page optimization — titles, meta descriptions, headers
- —Internal linking and content hierarchy
Local
- —Google Business Profile setup and optimization
- —Local citation building and consistency audit
- —Review strategy and reputation signals
- —Location page optimization for multi-area businesses
Who this is for
Local businesses in Lexington and Kentucky
You have a physical location or service area. You want to show up when someone nearby searches for what you do. Most of your competitors haven't touched their SEO.
E-commerce brands leaving organic traffic on the table
You're paying for traffic that could be free. Product pages, category structure, and technical SEO can unlock revenue that's already sitting there.
Businesses going through a website redesign
Redesigns are where SEO goes to die. I've managed SEO through dozens of launches and migrations — making sure rankings survive the transition.
Anyone who's been burned by vague SEO promises
You paid an agency. They sent you a monthly PDF. Your rankings didn't move. That's frustratingly common, and this is a different approach.
35%
Year-over-year organic revenue growth at Galls
10+
Years of hands-on SEO across e-commerce, services, and content
Frequently asked questions
How long does SEO take to work? +
It depends on where you're starting from. Some technical fixes show results in weeks. Keyword and content strategies typically take 3–6 months to gain traction. Anyone promising page-one rankings in 30 days is selling something you don't want to buy.
Do I need SEO if I already run Google Ads? +
Ads stop working the moment you stop paying. SEO builds equity — rankings you earn and keep. Most businesses benefit from both, but organic search tends to drive the majority of traffic long term and costs nothing per click.
What's the difference between SEO and local SEO? +
Local SEO focuses specifically on showing up in your area — Google Maps, the local pack, 'near me' searches. If your customers are in Lexington or Kentucky, local SEO is where most of the opportunity sits. I cover both.
Can you guarantee first-page rankings? +
No. And anyone who does is lying or using tactics that'll get your site penalized. What I can guarantee is a clear audit of where you stand, a strategy based on what's actually working in your industry, and measurable progress you can track.
What does an SEO engagement look like? +
It starts with a conversation about your business and goals. From there, I run a technical and content audit, identify the highest-impact opportunities, and lay out a clear plan. No 40-page decks. No jargon. Just what needs to happen and in what order.
Ready to talk about your search presence?
No pitch deck. Just a conversation about what's working, what's not, and what to do about it.
Get in touch