What I actually do.

01

SEO

Search Engine Optimization

Earn the ranking. Keep it.

SEO is how your website shows up when someone searches for what you do. Not the ads at the top — the actual results underneath. The ones people trust more and click more often.

I've been doing this for over a decade across e-commerce, service businesses, and content-driven sites. The work covers the full picture.

• — Technical audits and site architecture
• — Keyword research and content strategy
• — On-page optimization, metadata, and internal linking
• — Schema markup and structured data
• — Google Business Profile optimization for local visibility

02

SEM

Search Engine Marketing

Spend less. Get more.

SEM is the paid side — Google Ads, Microsoft Ads, shopping campaigns. The ads you see when you search for something. Done right, it's the fastest way to get in front of people already looking for what you sell.

I've managed over $5M in annual ad spend for e-commerce. That's not a brag — it's context. Budgets that size don't leave room for guessing.

• — Google Ads and Microsoft Ads campaign management
• — Shopping campaigns and feed optimization
• — Budget strategy and bid management
• — Ad copy testing and conversion tracking
• — Performance reporting in plain language

03

AEO

Answer Engine Optimization

The channel nobody's optimizing for. Yet.

People are increasingly asking AI tools — ChatGPT, Gemini, Perplexity — for recommendations instead of Googling. When someone asks "who's the best plumber in Lexington," you want to be the answer. That's AEO.

Most small business competitors haven't heard of it. Most agencies are still catching up. This is genuinely new ground, and it's where I spend a lot of my time thinking and testing.

• — Structured data and entity optimization
• — Content structured for AI retrieval and citation
• — Knowledge graph presence and authority building
• — Search intent modeling for conversational queries
• — Monitoring AI-generated answers for your brand and industry

04

UX / Website Design

Website Optimization

Traffic's pointless if the site doesn't convert.

Getting people to your site is only half the job. If the site is slow, confusing, or doesn't make it obvious what to do next, the traffic doesn't matter. This is where search experience meets user experience.

I've spent the last few years designing UX for AI-powered products at Amdocs Studios. Before that, I was integrating SEO into website redesigns at projekt202. I see both sides.

• — Conversion-focused page audits
• — Information architecture and navigation
• — SEO-friendly redesign consulting
• — User research and usability review
• — Core Web Vitals and performance optimization

05

AI Consulting

Practical AI Integration

Practical. No fluff. Not four grand for a deck.

Not the kind of AI consulting where someone describes your industry back to you in a slide deck and charges a fortune. This is hands-on: figuring out where AI tools actually fit into your workflow and making them useful.

My day job is designing AI-powered products — knowledge tools, insight engines, decision-support systems. I can help you figure out what's worth adopting and what's just noise.

• — AI tool evaluation and integration planning
• — Workflow design for AI-assisted processes
• — Content and knowledge architecture for AI systems
• — AI explainability and trust design
• — Training teams on practical AI usage