Services / SEM & PPC
SEM / PPC.
Spend less. Get more.
Search engine marketing — the paid side. Google Ads, Microsoft Ads, Shopping campaigns. The ads you see when you search for something. Done right, it's the fastest way to get in front of people already looking for what you sell.
Paid search is straightforward in theory. Someone searches for what you sell, they see your ad, they click, they buy. But the gap between theory and execution is where most businesses lose money.
Campaigns get set up, nobody touches them for months, and the budget slowly leaks into irrelevant search terms, underperforming ad groups, and bidding strategies that made sense six months ago. The dashboard looks busy. The results don't match.
I've managed over $5M in annual ad spend across Google, Microsoft, Facebook, and Amazon — mostly for e-commerce. That's not a brag, it's context. Budgets that size don't leave room for guessing. Every dollar has to justify itself, and the reporting has to be clear enough that you can tell whether it did.
What's included
Campaign management
- —Google Ads search and display campaigns
- —Microsoft Ads campaign setup and management
- —Account structure and campaign architecture
- —Negative keyword management and search term review
Shopping & feeds
- —Google Shopping and Performance Max campaigns
- —Product feed optimization and supplemental feeds
- —Google Merchant Center setup and troubleshooting
- —Comparison Shopping Service (CSS) strategy
Strategy & reporting
- —Budget allocation and bid strategy
- —Ad copy testing and landing page alignment
- —Conversion tracking and attribution setup
- —Performance reporting in plain language
Who this is for
E-commerce businesses
You sell products online and need Shopping campaigns, search ads, or both to drive revenue. You want someone who's managed real budgets, not just completed the Google Ads certification.
Local service businesses
You need leads from your area. Google Ads local campaigns can get your phone ringing faster than SEO — and they pair well together.
Businesses with underperforming ad accounts
Someone set up your Google Ads a while ago. The spend keeps going but you're not sure what you're getting for it. An audit can tell you in one session.
Teams that need a setup, not a retainer
You have someone in-house who can manage day-to-day. You just need the campaigns built right from the start with a clear playbook to follow.
$5M+
Annual ad spend managed across Google, Microsoft, Facebook, and Amazon
35%
YoY organic revenue growth alongside paid search at Galls
Frequently asked questions
What's the difference between SEO and SEM? +
SEO is organic — earning your rankings over time without paying per click. SEM is paid — buying visibility through ads on Google, Bing, or other platforms. SEO builds long-term equity. SEM delivers immediate traffic. Most businesses benefit from both.
How much should I spend on Google Ads? +
There's no universal answer. It depends on your industry, competition, margins, and goals. I've managed accounts from a few thousand a month to over $5M annually. What matters more than the budget is how it's structured and whether you're tracking what actually drives revenue.
Are Google Shopping campaigns worth it for e-commerce? +
For most e-commerce businesses, Shopping campaigns are the highest-ROI ad format available. They show your product image, price, and store name directly in search results. The key is clean product feeds and smart bidding — that's where the margin lives.
How do I know if my current ad spend is being wasted? +
Look at your search term reports. If you're paying for clicks on irrelevant queries, your negative keyword list needs work. If your cost-per-conversion is climbing and revenue isn't, the account structure probably needs attention. I can audit this in a single session.
Do you manage the accounts long-term or just set them up? +
Either. Some clients need ongoing management — daily bid adjustments, new campaigns, seasonal strategy. Others need a solid setup, a clear playbook, and the confidence to run it themselves. I'm fine with both.
Want to know if your ad spend is actually working?
I can tell you in one conversation. No commitment, no pitch deck.
Get in touch