About
Who is Not Robbie Clark?
robbieclark.com was taken. By someone else. Not even the musician.
I'm Robbie Clark. I've spent 20-plus years working with search — understanding how people look for things, and making sure the right answers show up. That started in journalism and content, moved through SEO and paid search, and now sits at the intersection of all of that plus AI and user experience.
My day job is designing AI-powered products at Amdocs Studios in Lexington. Before that, I managed SEO during website redesigns at projekt202, ran search marketing at Galls (including $5M+ in annual ad spend), and spent nearly a decade as Editor in Chief at Smiley Pete Publishing.
I started Not Robbie Clark because the businesses I talk to — especially here in Kentucky — don't need a 40-page strategy deck or an agency with a 12-month retainer. They need someone who can look at what's happening in their search presence and tell them, plainly, what to fix.
The name is a bit. The work is not.
Experience
2023 – Present
UX and AI Product Experience Designer
Amdocs Studios
Designing user experiences for AI-powered products — knowledge tools, insight engines, decision-support workflows.
2022 – 2023
SEO Project Manager
Optimum7
Led SEO strategy and execution for e-commerce clients.
2021 – 2022
SEO Manager
projekt202
Owned SEO strategy during website redesigns and new launches. Site architecture, keyword mapping, structured data.
2018 – 2021
SEM Manager / SEO Specialist
Galls
Led a team to 35% YoY organic revenue growth. Managed $5M+ in annual paid search spend across Google, Microsoft, Facebook, and Amazon.
2016 – 2018
SEO Content Marketing Specialist
Perk.com Canada
Keyword research, content strategy, and link building for auto-related web properties.
2005 – 2016
Editor, Producer, Director
Smiley Pete, KET, Lane Report, and more
Eight years as Editor in Chief. Digital media, content production, and communications across Kentucky media.
Education
1999 – 2003
Bachelor of Arts in Journalism
University of Kentucky